“When should you call Bureau Soos? If you want to develop a new product or service concept. If you want to redesign a product or service. If you want to change the rules of the game within your sector. If you really want to create something of value to your customers. If you want your employees to be the owner of your innovation process. If you want to make sure all your employees understand and can explain the background of your innovation or change. If you really want to go international.